American Airlines More than 100 US airports have rolled out new technology to prevent passengers from cutting boarding lines. The system uses an audible alert to notify gate agents if someone attempts to scan their ticket before being called to their assigned group.
The new software will not allow boarding passes to be accepted until the assigned group is called, meaning passengers who arrive at the gate too early will be asked to turn back and wait their turn.
The airline tested the system at three airports: Albuquerque International Sunport, Ronald Reagan Washington National Airport, and Tucson International Airport. Following positive feedback from staff and passengers, the technology is being rolled out Thanksgiving travel rush.
“The initial response from customers and American employees has exceeded our expectations,” said Julie Rath, American’s senior vice president. Airport operationsReservation and service recovery.
The new system aims to reduce frustration and potential conflicts caused by line-cutting. Airline industry analyst Henry Hartveld does not see the move as “embarrassing” customers who cut lines and believes it will “bring order out of chaos” at the gate and make it more beautiful. BOARDING PROCEDURE.
“And I hope that will douse the potential flames of anger from people who just think they’re entitled to turn-board… That’s not fair,” Hartveldt said.
While the technology is designed to make the experience easier, some question its overall effectiveness. Seth Miller, editor of air travel site PaxEx.aero, consistently acknowledges the benefits of gate control but remains unconvinced that it’s “100% right for the passenger.” It points out potential problems, such as families booked on separate reservations, that could lead to delays.
American Airlines plans to expand the technology to its hub airports and other locations in the coming months. Other airlines may adopt a similar system to alleviate boarding line frustration.