Google has taken a big decision to expand its Pixel smartphone business in India. The company has given a big responsibility to former Apple executive Mitul Shah. Mitul Shah will take over as managing director of Google’s Pixel smartphones and other devices and services wing in India. Earlier, Shah headed Apple’s consumer sales in India. Mitul Shah has over 9 years of experience in the tech industry. Like other brands including Apple, India is a big market for Google.
Pixel’s share will increase
Google has also started manufacturing its Pixel smartphones in India. The company is now selling Made in India Pixel smartphones in India. Also it is being exported outside. Apple’s market share in India has grown rapidly in the last few years. Apple has given tough competition to Samsung in the premium segment. At the same time, Google’s share in this segment is currently very low. Mitul Shah will work to further improve the position of Google Pixel smartphones in India.
Mitul Shah expressed happiness
Mitul Shah has shared information about his new role via LinkedIn. He said in his post, ‘Pixel is not another device. It is a platform designed to put the immense power and possibilities of AI in everyone’s pocket. He has shown great enthusiasm for this product in India. India is currently the second largest smartphone market in the world. According to Counterpoint, despite having such a large market, the market share of Pixel smartphones in India is only 0.04 percent.
The Shah myth
A good position in the premium segment
Over the past few years, the demand for premium smartphones among Indian users has grown exponentially. Apple and Samsung have directly benefited from it. At the same time, brands like Xiaomi, Oppo, OnePlus, Vivo have also made their presence felt in the premium segment. Google is gearing up to improve its position in the premium segment as well. The company’s smartphones are assembled in India by Wowtek technology. The Google Pixel 8 series launched last year received a good response in India. At the same time, users are also opting for the Pixel 9 series. It is being seen as a better alternative to iPhone 15.
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