The Jammu and Kashmir Pavilion was the centerpiece of the fair, offering a glimpse of the region’s unparalleled heritage, craftsmanship and natural beauty.
Addressing the gathering comprising dignitaries, industry leaders, artisans and visitors, the Chief Minister highlighted the unique cultural and economic wealth of Jammu and Kashmir.
He urged the attendees to explore the pavilion and support the artisans and entrepreneurs who bring to life the best creations of the region.
“From exquisite handicrafts and luxurious handlooms to premium agricultural and horticultural products, Jammu and Kashmir offers unparalleled treasures. I invite everyone to visit our pavilion and experience the authenticity of our indigenous products,” he remarked.
The Chief Minister extended a warm invitation to people across the country to visit Jammu and Kashmir, emphasizing on its breathtaking landscapes, rich cultural heritage and warm hospitality. “Come to Jammu and Kashmir to escape the summer heat of 2025 and immerse yourself in the charm of the region, from snow-capped peaks and lush green valleys to holy places like Sri Mata Vaishno Devi Temple,” he said.
A showcase of excellence, the Jammu and Kashmir Pavilion featured over 115 exhibitors, including women entrepreneurs, artisans with special disabilities.