Streambox MediaSet to reinvent the TV viewing experience at home. Veteran entrepreneur Nikhil Kamat and Stride Ventures also have investments in Streambox Media, which was launched in partnership with Micromax Informatics. Now Streambox Media is poised to create a new segment in consumer tech and reshape the way India’s connected TV audience engages with entertainment. Streambox Media, in collaboration with industry leaders, brings a first-of-its-kind television operating system to India, launching on Tuesday, November 26. It is a next-generation TV operating system designed for seamless content discovery and contextual publishing across multiple OTT platforms and live TV services in India.
Anuj Gandhi, Founder and CEO, Streambox Media said, “The connected TV industry is growing rapidly and understanding the changing consumer priorities is critical. According to recent research, the number of connected TV households in India is expected to cross 100 million by the year 2027. which was only 40 million in 2023. This is also seen in India’s OTT market, which is on demand from $2 billion in 2023 Expected to grow to $5 billion by 2027, we provide access to today’s media landscape with our philosophy of “Made in India, Made for the World” to enhance content discovery.”
Highlighting the strategic importance of this partnership, Rahul Sharma, Co-Founder, Micromax Informatics said, “Technology and user experience are at the heart of the consumer market today and will bring together the latest technology to provide users with a premium content experience.
Nikhil Kamat, veteran entrepreneur and investor, said, “India’s innovation story started with Streambox, we have to solve the problem that Streambox faces be it TV Shows, Live News or Movies”.
Ishpreet Singh Gandhi, Founder and Managing Partner, Stride Ventures, said, “Indian startups are increasingly being designed with a ‘born global’ mindset to meet the most pressing challenges in high-growth markets not just in India but across the globe. It embodies this vision by tailoring solutions in India for a global audience in potential sectors. “Disruption can transcend boundaries and revolutionize entertainment.”