A New Chapter in Sustainable Hydration

Acclaimed actor and sustainability advocate Bhumi Pednekar, along with her sister, lawyer-turned-entrepreneur Samiksha Pednekar, unveil Backbay a next-generation beverage brand that reimagines hydration for the modern Indian lifestyle. Rooted in wellness and shaped by conscious consumption, Backbay’s debut offering is natural mineral water, bottled at source in the Himalayan foothills. Rich in naturally occurring minerals … Read more