Can an Event Think for Itself? The Role of Autonomous AI in Managing Live Consumer Interactions

Picture this: You’re at a product launch. The energy in the room is shifting. People checking phones, conversations getting louder, attention drifting. Then something interesting happens. The lighting subtly adjusts, the background music changes tempo, and the presenter seamlessly pivots to a more engaging story. No one signalled for these changes. The event seemed … Read more

‘Bread Butter Jamm’ Launched by Serial Entrepreneur Krishna Anand and Abhishek Abrol, Former Sequoia VP

In a move set to shake up the experiential marketing space, Krishna Anand and Abhishek Abrol have launched Bread Butter Jamm, a full-service marketing communications firm built on the power of complementary strengths and creative tension.   Having spent years on parallel paths within the marketing ecosystem, the duo’s professional rapport gradually evolved … Read more

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