European Soft Wheat Flour Gains Ground in India as Quality Finds Growing Appeal
India’s evolving food landscape is increasingly embracing premium-quality ingredients, and the country’s 2024 import data for soft wheat flour confirms this shift. Italy has emerged as a key supplier, bolstered by growing recognition of European milling standards, product traceability, and consistent quality—attributes that are being championed by the “Pure Flour from Europe” initiative. … Read more