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IIM Ahmedabad Case Study

DS Group’s Pulse Candy Becomes A INR 750 Crore Consumer Brand

07/07/2025 by Vishal Singh

The Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and multi-business corporation, has announced a significant milestone for one of its popular brands, Pulse. Pulse candy recorded over INR 750 crore at consumer price in the FY 2024-25 translating into 750 crore Pulse candies being sold in one year making it India’s largest distributed … Read more

Categories Latest Tags 15% CAGR, 19% Market Share, 35 Lakh Outlets, 750 Crore Candies Sold, 9 Years Leadership, 9% Industry CAGR, Adult Consumers, Brand Building, Cherio, Chingles, Confectionery Market Revolution, Consumer Engagement, Distribution Network, Domestic Expansion, DS Group, Flavor Extensions (Guava, FMCG Conglomerate, FY 2024-25, Hard-boiled Candy, IIM Ahmedabad Case Study, Imli Flavour, India's Largest Distributed, innovation, INR 1 Price Point, INR 750 Crore Sales, International Expansion, Limca Book of Records, Litchi), LuvIt, Market Leadership, Market Penetration, Multi-format, Multi-occasion, Orange, Oval, Pass Pass, Piñata, pineapple, Pran Jaaye Par Pulse Na Jaaye, Pricing Strategy, Pulse Candy, Pulse Golmol, Pulse of the Sky, quality, Rajiv Kumar, Rajnigandha Silver Pearls, Raw Mango, Regional Flavors, shots, Tangy Flavors, Word-of-Mouth Marketing, Zesty Core
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